Summer Classics has entered into an exclusive furnishings agreement with Pursell Farms, a 3,200-acre destination resort with breathtaking vistas situated amid serene woodlands and rolling meadows in Sylacauga, Alabama, less than an hour from Birmingham.
“Our goal is to offer an unparalleled resort experience, and that means everything we offer our guests must meet a first-class level of function, style and comfort,” said David H. Pursell, CEO of the resort. “Also, with accommodations ranging from our lodge, cottages, cabins, and new 40-room Inn, we wanted a luxury outdoor furniture line with a variety of collections that would fit the many different locations on the property.”
Like Pursell Farms, Summer Classics, also headquartered in Alabama, is a family-owned business and has been designing and manufacturing furniture for 35+ years with a similar goal to elevate the outdoor living experience.
When it comes to design, Pursell Farms’ goal is to present a blend of understated elegance and cozy comforts. The Summer Classics products featured throughout do just that. A few spots where Summer Classics furniture will be showcased include the new Inn’s verandas sporting panoramic views, and the spacious patio outside of the resort’s signature restaurant, Arrington; the Hamilton Place wedding venue; and Parker Lodge, with multiple porches and outdoor seating areas overlooking Lodge Lake at the 17th hole.
“For me, it is that feeling that a space can evoke, similar to the feeling of having on a new tuxedo, or, for my wife, a beautiful dress and her hair and makeup done perfectly,” said Bew White, CEO and Founder of Gabriella White, LLC. “That feeling of pure, refined elegance is what Summer Classics furniture will add to the luxurious outdoor experience of Pursell Farms.”
With similar target markets, this new relationship between Summer Classics and Pursell Farms will enhance the resort experience at Pursell Farms, while significantly expanding Summer Classics product exposure and brand recognition. A big win for both companies.
Pursell Farms is an extraordinary 3,200-acre destination resort ideal for weekend escapes, golf getaways, weddings, and corporate retreats. Situated in the Central Alabama foothills about 45 minutes by car from Birmingham and less than three hours from Atlanta, the resort features a new 40-room country estate-styled Inn; a 22-acre wedding venue; the 18-hole, 7,444-yard championship FarmLinks course, named Golfweek’s 2018 No. 1 all-access golf course in Alabama; and the only ORVIS® Shooting Grounds in the South, offering sporting clays, wingshooting and fly-fishing schools.